Before anything else, preparation is the key to success. That’s why it is important that you plan ahead your social media posts. You need to fix a schedule where you’re able to do things on a good phase rather that just cramping for ideas on the exact day you need to make a post. You can start posting day by day but at one point you wouldn’t because you’ll just run out of ideas. And of course, finding creative designs and ideas also takes time and you don’t want that to be in conflict with the time you need for other important things.
A good habit to practice is to spend some time planning for 10 posts that you can use throughout the month. Check the work of your competitors and see what type of posts they are doing and get some inspiration. Research what sorts of facts, memes, business information, trends, and anything interesting happening in your industry. Create questionnaires for yourself that you can answer, which can be the the outline of your posts. Do these to the point of having a months worth of contents you can post. Planning can also help you stay flexible and ready to jump on trending content.
Always plan them in advance. It’s ideal to plan a month a head, or at least week ahead. This is where social media schedulers come in handy. If you deal with only IG and FB for example, you can just use creator studio by Facebook.
Using a social media scheduler
Dolphyn from NULL Innovation is a free scheduler that should be good enough for beginners too. Canva is also good and they provide scheduling option as well.
Make use of content calendars. It’s fun to use them and quite important for social media posting. Add designed posts in it, captions and hashtags, and other creative ideas that can give you reminders.
Tips and what posts to create
It’s a great idea to write down which holidays are beneficial for your business. Also upcoming events that are connected to your industry, and think about what sort of posts you can come up with those.
Another tip is to not post all things at once. If you have, for example, a blog post, schedule it in 5 or 6 parts promoting it over a course of the next five weeks or so. That way you’ll never be stuck sitting at your desk panicking and wondering what to post.
A diversity of “advanced info” topics is good too. For example, you could say that if your company is nominated and about to win an award, you could have pre-planned and made a post about it and have it ready to go when the announcement is made.
Best of all, understand your audience and make content in the way that they want to see it and you’ll be in a winning spree.