In the ever-evolving landscape of marketing, certain luminaries shine through the ages, leaving an indelible mark on how businesses approach their customers. One such luminary is Theodore Levitt, a marketing genius whose groundbreaking strategy has become a beacon for businesses worldwide. Levitt’s brilliance is encapsulated in his famous mantra: “Sell the hole, not the drill.”…
Category: Branding and Awareness Strategies
Reaching Out To Influencers For Brand Awareness, Plus A Sample Message Template
Influencers are today’s celebrities of the internet. People “follow” them because they’re able to relate their lifestyle, humor, interests, and values to them. So for marketers of certain products and services, it is a good idea to collaborate with influencers that can help them get the awareness their brand needs as these people can help…