You’re probably wondering how to get clients or customers now that you’ve started a business. Here are a few tips related to marketing your services or products.
1.) Identify your target market.
Identifying which customers or clients you’re catering to can help you focus your energy and resources to the right prospects. If your business offers services or products to other businesses, identify first if you’re going for small, medium, or large scale businesses. If you’re offering to individual persons, identify their demographics. Like is your product or services for men or women? Or is it for young people or seniors?
2.) Make a website for your business.
Create a simple yet impressive website about your company. Make sure to include what type of products or services you provide. Add some contact details too.
It’s best to make your website SEO friendly. Let’s say you’re selling sunglasses for young people. You should target key phrases that you’d thing those people will search and make them the focus words of your website. Like if someone searches the phrase “sunglasses for 2021 spring break”, you have to make your website SEO friendly to those searches for it to show up in the first results.
3.) Identify which seasons your business will be needed the most.
If you’re selling beverages, this kind of product might work well during summer. If your products are for women, pre-Mother’s Day could be a good time to ramp up your advertising and marketing strategies. There’s also other major holidays and seasons of major sporting events that you can see your options through.
Having your business perform well in these kinds of seasons can help your brand gain notoriety. It can also help your brad stay on top of the competition.
4.) Make social media pages for your company.
This is a must! Creating social media pages for your business can help you get your messages across a large audience. Make a company page preferably in Facebook, Linkedin, and YouTube.
5.) Run ads promoting your business in social media and Google.
Advertising your business in social media and Google is quite cheap at the moment. And through the help of these platforms, you can narrow-down to which demographics or community you’d want your advertisement to be shown. You can easily target your market with social media or Google advertising.
Go with mobile friendly ads since many people are more often on their phone than on a desktop computer.
6.) Proactively look for clients or customers.
Don’t just lure customers to come to you, find prospects who are known to buy or pay for products and services that are similar to yours. Try to steal the competition by offering them something better than what their current provider gives.
Being good in on-the-spot negotiations can be helpful in this situation.
7.) Setup an excellent sales and marketing team.
Don’t do things on your own. Consult experienced marketing people. Especially those who are knowledgeable on digital marketing or digital selling.
8.) Be generous to your current and prospected clients or customers.
Generosity goes a long way. If you take care of your customers, they go back to you. Some will even refer you to their associates or friends. Talk to your customers and see what else they need. If they do need something else, see if you can offer it to them at a reasonable price. Don’t just sell them something, but really try to extend your help.
9.) Collaborate with internet personalities or “influencers”
Don’t hesitate to collaborate with decent influencers. Most are happy to be contacted by possible sponsors. These internet personalities have a nice following that can surely help give your brand the exposure it needs.
Contact vloggers, bloggers, and podcasters. Introduce your business to them and make them know that your products or services are ethical and don’t rip them off with your negotiations. The last thing you want is one of these influencers doing a bad review about your company’s ethics.