There are a few things you can do to the content of your post to improve it’s SEO performance and ranking. Some of these things are overlooked. But if done properly, these things can get you a lot of organic traffic.
1.) Make sure that the title of your post is at least 50 characters long.
No to short titles! Titles are like fingerprints. It can be similar to others but it should still be unique. If you’re titles are too short, you’re most likely going to match someone else’s title. And that’s not good for your site’s identity to search engines.
A good rule of thumb is to have around 50 characters for your post’s title but don’t go way too long. Master the art of creating compelling headlines.
Having longer titles also give more context. Example, if you compare the title “The sky is blue” to “The sky is blue because of the Earth’s oxygen-rich atmosphere”, you’d notice that the latter clearly gives more context. Therefore search engine algorithms can figure out that it is a scientific topic and will most likely offer it to the search results of the right audience.
2.) Quality over quantity. Make good and trustworthy content. More value not more words.
You might have heard that you should have at least 1000 words in your article for it to be picked up by search engines. That’s not entirely true. What you need are posts with high quality content that really caters to what the visitor is looking for.
Search engine algorithms have become smarter. You can’t fool them by just having a long article with the main key phrase showing up multiple times in its content.
Search engines are more interested on your visitor’s activities. Like how long do they stay in your site, or what other things they do in it such as clicks and purchases. Search engines want to know of you’re visitors are really engaged to your content.
The more your readers are engaged to your post, the more it shows that people trust your site. The more people trust your site, the more search engines will offer it to other searchers.
3.) Optimize your website’s speed and performance.
Your website’s ability to quickly load a page plays a vital role to your website’s SEO ranking. If your site loads slow, your visitors might leave it even before a single letter from your content shows up. And that’s bad for search engines.
Let me put it this way: If Google refers your website to someone, your website ought to be in top performance. If it’s too slow or lacking in quality, then you’re putting Google in a bad spot. Giant search engines like Google wants to be the best in this kind of service. So if your website performs poorly when they helped you get free traffic, they’ll punish you by lowering your site’s SEO ranking, pushing your site further away from the first page.
Google and other search engines prioritizes websites that can load fast and offer information in a timely and accurate manner. Time is money for them!
To optimize your website, use caching plugins. Also don’t use too much heavy images and convert your JPG’s to WEBP’s.